I like two Bad Things: rhetoric and clichés. Rhetoric because it is large, sweeping, and full of vision—until some pundit uses its power as an elixir to make his shortness taller. And clichés because they are such charmingly pithy phrases that everyone wants to go to bed with them.
Clichés get a bad rap. At birth, they are singularly powerful observations of truth: a blooming awareness in the mind. You can save nine stitches when you spend time on one. Hamlet was being cruel to be kind. And it’s true: the road less traveled is far more interesting. How? Let me count the ways…
But over time and over use, the pith of a once shiny phrase dulls, and we’re left only with the abstract idea, its words a train that delivers thought with no imagery. Overworked and exhausted, this memetic poetry becomes vernacular, hackneyed, “to be avoided.”
Ironically, the better the phrase, the more at risk it is for becoming overused. Sad that the most resonant utterings of mankind get filed under “bad writing” nowadays. It’s not their fault for being superlative! They were well-put at inception; what arrogance makes us believe that we can rewrite “water under the bridge” into something more poetic and sad? For such an “accomplished” playwright, I like to joke, Shakespeare sure did write a hell of a lot of clichés.
To let clichés play with my mind once more, I spent some time over at the Cliché Finder. I know there are better sites out there, but Cliché Finder retains the clunkiness of reader-submitted clichés, and sports a random feature that will throw them at you, ten per fistfull.
It’s instructive to read a cliché out of context, and honor its native essence. Most clichés are born smiling, and rekindling the life back into one is as simple as pressing your imagination into it.
For example. “Throw the baby out with the bath water.” This is terrifying.
“It’s all fun and games until someone loses an eye”: is this not as well?
On the other hand (he lifts his left hand for contrast), Cliché Finder hosts some duds (bombs too weak to detonate) as well. Some clichés are entered incorrectly—“Eat your cake and have it, too”?—while some phrases are not clichés at all, but hackneyed jargon, common language, a play on clichés, or famous quotes. “Hunky dory” may be a popular phrase, but it is as much a cliché as “A-OK.” Which is to say, not at all.
So what is a cliché? In its looser sense, cliché could mean anything trite, from horror movie plots to the ubiquitously poached “war.” But I think a proper cliché must a) be a common phrase, and b) still hold wealth inside it. It can delight unsullied, imaginative minds—like those of children—still today: “When the cat’s away, the mice will play.”
The creator of The Cliché Finder, Morgan, offers a small treatise on the subject. I’m not sure I’m happy with his definition: “a metaphor characterized by its overuse.” Is “on the other hand” a cliché, then? What makes this phrase any dirtier than “However”, “in contrast,” or “but”? It is a metaphor. It has been overused. But is it really a cliché? I’d like to say “no,” because it has imagery, yet no insight.
It’s a tricky puzzle, defining what a cliché is. But I shall stick with my earlier definition: A cliché is a phrase so charmingly pithy that everyone has gone to bed with it. It can be a quote, but only if people do not use it as such. There can be no attribution, hidden or overt, that remembers the author. “All’s well that ends well” is a cliché. But “making the beast with two backs” is not. A cliché is poetry that has settled amongst the people, powerful beyond its author. Timeless, universal, and offering bon mots, a cliché, when cleansed of its patina of repetition, is free revelation for the masses.
It’s a diamond in the rough. A precious jewel, and—if eaten properly—food. For thought.